There are many different ways to define luxury. For some, it’s a price point; for others – the quality or craftsmanship involved in producing something luxurious. But increasingly this notion has shifted to include sustainability as one factor that defines what we consider “luxury”.
As the fashion industry becomes more aware of the environmental and social impacts of its practices, there is a growing demand for sustainable luxury fashion. It is the term we use to define socially and environmentally important properties such as the use of natural materials and production in smaller batches. Consumers are becoming more conscious of the supply chain and are interested in supporting brands that are transparent about their practices and make an effort to reduce their environmental footprint.
A number of designers have been creating high-quality fashion that’s environmentally friendly. When you wear this kind of clothing, you are investing in your future and the better outcome for our planet. You are supporting a movement that values slow living, craftsmanship, and quality over quantity.
Here are some of the most clothing brands that are the leaders of this new direction:
1. Stella McCartney
One of the most well-known clothing companies Stella McCartney was founded in 2001 with a mission to create clothing that is both environmentally conscious and ethnical. The company uses organic cotton for its blouses as well recycled polyester or other natural fibres like viscose made from sustainably sourced wood pulp which have been retted after processing into paper sheets used within their designs! They also take part against waste by implementing water saving methods during production process while managing zero disposal nonelectric trash.
2. Eileen Fisher
Eileen Fisher uses eco-friendly materials like organic cotton, linen, silk, and wool. It also operates a Green Factory Initiative which aims to reduce the environmental impact of its clothing through energy-efficient practices. The brand has also launched a number of initiatives to support women in its supply chain, including an education fund and a program that provides loans to female entrepreneurs.
Gucci is committed to the sustainability objectives set out by parent company Kering, which states several environmental benchmarks including reducing its footprint and choosing responsible sources. In addition to being one of world’s most desirable fashion houses with an eclectic collection that represents Italy’s craftsmanship at its peak – Gucci guarantees their products will make 95% traceable raw material purchases for this reason alone. In 2020 Gucci launched its first environmentally-conscious collection Off the grid, heralded by creative director Alessandro Michele.
4. Nudie Jeans
Nudie Jeans is a sustainable luxury denim brand known for its predominant use of organic cotton and employing sustainability initiatives like water-saving methods and zero-waste cutting. Nudie Jeans also offers repair services to extend the life of its products and operates a recycling program for used jeans.
Reformation is committed to minimizing their environmental impact and achieving fair, safe working conditions throughout the supply chain. They have been 100% carbon-neutral since 2015 with an emphasis on recycling organic wastes while also composting whenever possible in order for them not have any negative effect on Earth’s natural resources! Not only does this clothing line donate some of its textiles’ scraps back into production when they can be used again, but it offers living wages to its workers.
These are just a few of the sustainable luxury brands making a difference in the fashion industry. As consumers become more conscious of the impacts of their purchase, we expect to see even more brands making an effort to reduce their environmental footprint.
What are your favourite sustainable luxury brands? Let us know in the comments!